ResiXperts Appoints Tate Baltzly as Vice President of Marketing
Award-Winning Marketing Leader with Decade-Plus of Home Services Experience Joins Platform to Drive Scalable, Multi-Brand Growth
April 9, 2026 — ResiXperts, a leading residential home services platform, today announced the appointment of Tate Baltzly as Vice President of Marketing. In this role, Baltzly will lead the development and execution of a scalable, multi-brand marketing engine across the company’s growing platform, driving customer acquisition, brand equity, and revenue performance.
“Tate brings exactly the kind of performance-driven, brand-building expertise we need to accelerate ResiXperts’ growth across our platform. His track record speaks for itself, and we are confident he will be a transformative leader for our team and our brands.”
— Bruce Mungiguerra, CEO, ResiXperts
Prior to joining ResiXperts, Baltzly served as a Senior Marketing Leader at Atrium Home Services, where he delivered a 5X combined ROAS. As Marketing Director at Apex Pros, he scaled the company from startup to $30 million in annual revenue in under three years, driving a 51% year-over-year increase in brand search volume and an 11X ROAS on social media. Earlier, he founded Vision Mill Studio, a full-service creative agency serving home services, healthcare, and automotive clients.
“ResiXperts is building something differentiated in this space, and I’m excited to help drive that momentum. My focus will be on building a marketing engine that generates real growth — one that serves each brand in the portfolio while creating lasting platform-level value.”
— Tate Baltzly, Vice President of Marketing, ResiXperts
Baltzly holds a BS in Physics from Arizona State University, a BA in Film/Cinema from The Ohio State University, and a Mini MBA in Marketing from Marketing Week. His broadcast work has earned an Emmy nomination and two Telly Awards.
About ResiXperts
ResiXperts is a residential home services platform delivering high-quality plumbing, HVAC, electrical, and related services across multiple markets. The company’s multi-brand model is designed to scale operational excellence and customer trust while maintaining the local presence and expertise that homeowners depend on. For more information, visit ResiXperts.com.